July 14, 2026
ITAM MasterClass: Applying ITAM Principles to AI with AI Control Tower
Managing AI starts with treating it like an asset.
Join Christine Morris and Ian Cahall for the next MasterClass webinar as we explore how ITAM principles can be applied to managing AI as an asset, using ServiceNow AI Control Tower as the governance and control arm.
As organizations explore the adoption of AI tools across workstreams, it's become clear that managing AI effectively is just as critical as using the technology itself. In this session, we break down how AI Control Tower gives you visibility into what AI is running in your environment, who's using it, what it costs, and how to get the most value out of it — the same discipline we've long applied to software and hardware assets, now extended to AI.
We'll also cover governance: who really owns AI in your organization, how to establish accountability, and what foundational elements need to be in place before you can manage AI at scale. If your organization is beginning to formalize its AI strategy, this session will give you a practical framework to do it right.
Date: Tuesday, July 14, 2026
Time: 9AM PT / 12PM ET
Duration: 1 hour
Why You Should Attend
In this session, our experts will share practical guidance on:
- Understanding why AI deserves the same governance rigor as traditional software and hardware, and what that looks like in practice
- Gaining visibility into your AI footprint: what AI tools are deployed in your environment, who is using them, and at what cost
- Leveraging AI Control Tower's cost management and ROI tracking capabilities to drive accountability and optimize AI spend
- Applying proven SAM and HAM governance principles to AI lifecycle management through the ITAM lens
- Establishing clear ownership and accountability for AI in your organization, and building the governance structures to support it
Meet the Speakers
Ian Cahall
Associate Director, Principal Architect, Ondaro
Ian Cahall has spent over a decade working in and around the ServiceNow platform to help deliver better, more mature technical and procedural outcomes in the ITx space, including ITSM, ITOM, ITAM, and more. Over his career, he has worked with customers in a variety of verticals including Retail, Manufacturing, Healthcare, and more. In his current role as Principal Architect at Ondaro, he specializes in solving complex Asset Management challenges, helping customers maximize their speed-to-value by leading with innovation and scalability.
Christine Morris
Senior Director of Technical Service Innovation, Ondaro
Christine Morris is a strategic IT leader with over 20 years of experience helping Fortune 500 organizations navigate digital transformation. She specializes in governance, compliance, strategy, operations, and procurement, leveraging her business acumen and technical expertise to develop solutions that drive business value. A strong change agent, Christine architects innovative and automated ServiceNow solutions designed to enhance both the end-user and fulfiller experience. With a passion for optimizing IT management and enterprise workflows, she is committed to delivering best practices that support efficiency and growth.
Ready to take control of your AI assets?
Join us to walk away with a clearer understanding of how ITAM principles apply to AI governance, how ServiceNow AI Control Tower works in practice, and the concrete steps your organization can take to manage AI spend, usage, and risk more effectively.
Contact Us:
For any questions or additional information, please reach out to us at inbound@ondarowave.com.
Stay Connected:
Follow us on LinkedIn for the latest updates and upcoming events.
