The Transformation Imperative: Why Playing Offense Is the Only Way to Win in 2025

Portrait of a cheerful young asian man holding a laptop in a modern office environment

We’re entering a pivotal chapter in enterprise transformation defined not just by emerging technologies, but by the courage to lead with vision. As organizations face economic uncertainty, shifting global dynamics, and the explosive rise of artificial intelligence, the stakes for business transformation have never been higher.

In the latest issue of Fortified Quarterly, The Transformation Imperative: What It Takes to Win in 2025 and Beyond cover story, authored by Stephanie Otto, Global Director Strategy & Innovation of Cask NX, outlines the mindset and strategies needed to thrive in this new era. The message is clear: playing defense, by clinging to legacy systems or merely optimizing the status quo is no longer enough.

Instead, winning organizations are embracing disruption as a catalyst for reinvention. They’re moving fast to embed intelligence into workflows, unify siloed teams on a single platform, and elevate both customer and employee experiences. This is where ServiceNow plays a critical role as the AI-powered platform that enables true end-to-end business transformation.

Inside the full article, you’ll discover:

  • Why bold leadership and a culture of innovation are essential in navigating complex change
  • How leading companies are leveraging ServiceNow to unify systems, automate intelligently, and act in real time
  • The difference between digitization and transformation-and how to make the leap
  • How AI is unlocking new value across industries, from automating tasks to enabling predictive decision-making
  • A practical decision framework for activating AI and communicating its value across the enterprise

Transformation isn’t just about technology, it’s about reimagining what’s possible. With the right strategy, platform, and mindset, organizations can scale with confidence, lead with purpose, and build a resilient foundation for growth.