August 8, 2025
ITAM MasterClass: Taking Your SAM Strategy to the Next Level
Advancing Your IT Software Asset Management Strategy
Part 4 of our ITAM MasterClass
Join Christine Morris and Chelsea Cedeno for a deep dive into what it really takes to mature your Software Asset Management program with SAM Pro.
This isn’t just about managing licenses; it’s about gaining full visibility, eliminating compliance risks, and unlocking cost savings across your software portfolio. In this session, you’ll learn how SAM Pro helps you:
- Clean up and normalize software data for reliable insights.
- Automate reconciliation and entitlement tracking to stay audit-ready.
- Align discovery, usage, and vendor data to uncover true savings opportunities.
- Establish strong governance to prevent shelfware and overspend.
If you’re ready to move beyond the basics and put your software data to work, this session is for you.
Session Details:
Date: June 26, 2025
Time: 9AM PT / 12PM ET
Duration: 1 hour
Why You Should Attend
In this session, our experts will help you level up your software asset management program by sharing practical guidance on:
- Reviewing current processes to determine if out-of-the-box SAM Pro workflows align or where customization may bring more value
- Using entitlement and discovery data more effectively to improve software reconciliation
- Applying proven best practices for managing software licenses, usage, and compliance risks
You’ll also gain clarity on what it takes to successfully adopt SAM Pro, from readiness assessments to rollout planning. Whether you’re just starting or refining your program, this session will give you the tools and insights to move forward with confidence.
Meet the Experts
Chelsea Cedeno
Associate Director, Business Solutions Consultant, Cask NX
With two decades of experience including Project Management, IT Systems Support, and IT Asset Management (ITAM), Chelsea Cedeno has successfully implemented many complex ITAM programs across various industries. Specializing in ServiceNow, Chelsea has extensive expertise in Hardware Asset Management (HAM), Software Asset Management (SAM), and the CMDB. She is a natural problem solver, skilled in process redesign and workflow improvement, and is passionate about helping organizations optimize their IT asset management strategies for long-term success.
Christine Morris
Senior Director of Technical Service Innovation, Cask NX
Christine Morris is a strategic IT leader with over 20 years of experience helping Fortune 500 organizations navigate digital transformation. She specializes in governance, compliance, strategy, operations, and procurement, leveraging her business acumen and technical expertise to develop solutions that drive business value. A strong change agent, Christine architects innovative and automated ServiceNow solutions designed to enhance both the end-user and fulfiller experience. With a passion for optimizing IT management and enterprise workflows, she is committed to delivering best practices that support efficiency and growth.
Ready to start your ITAM journey?
Take the next step in your ITAM evolution and unlock the potential of SAM Pro to streamline your processes, ensure compliance, and deliver value across your organization.
Contact Us:
For any questions or additional information, please reach out to us at inbound@caskllc.com.
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