Platform Owner MasterClass: Part 2

Platform Owner MasterClass: Building a Business Case for Investment, Buy-In, and Growth

ServiceNow platforms do not stall because the work is unclear. They stall because platform owners cannot get approval to do what they already know needs to be done. 

If you’re a ServiceNow Platform Owner, you probably feel this: 

• Every priority is justified, but none are funded.

• Your backlog keeps growing, but headcount stays flat.

• You know where automation will drive value, but you cannot unlock the investment.

• Executives ask for outcomes, but your work is still framed as tickets and tasks.

• You need more capacity, but “not this quarter” keeps coming up.

• You are expected to deliver more, faster, with less — and prove the value along the way. 

You weren’t hired to constantly justify your existence or translate platform work into financial terms just to move forward. Yet somehow, that becomes the job. ServiceNow platforms don’t struggle because the roadmap is wrong. 

They stall because platform owners are asked to operate as product leaders without being given the tools, language, or frameworks to secure investment. We know this because we’ve been there, building the case, facing the objections, and navigating the same approval barriers. 

This MasterClass isn’t your typical webinar series where we talk about just the products. 

In this session, we will focus on how to secure buy-in, not by asking louder, but by reframing your work in terms executives understand: cost, risk, and return. 

📅 Date: Thursday, June 4 

🕘 Time: 9 AM PT / 12 PM ET 

⏱ Duration: 1 hour

What this upcoming class is about

Join us for the second Platform Owner MasterClass to learn:

• Why most business cases fail and how to position yours differently

• How to quantify backlog, delays, and the true cost of inaction

• A simple four-part framework: Problem, Impact, Solution, ROI

• When to lead with a partner engagement versus a full-time hire

• How to align your ask to what CFOs, CIOs, and business leaders actually care about

• How to gain executive buy-in and handle common objections with confidence 

This session will introduce a practical, repeatable framework for building business cases that get approved. You will learn how to translate platform work into measurable business value, structure your ask for faster approval, and create the internal alignment needed before you ever step into the room. You will also walk away with a ready-to-use business case template to support your next request.